My Kinda Creative Juice
ual x TwoTribes®
Outcome ··················· Beer Packaging Design
Size···························· 21 x 9cm
Year ·························· 2023
Client
UAL Central Saint Martins Platform Bar X TwoTribes Beer®
Insight
This design celebrates the UAL Central Saint Martin’s Platform Bar’s unique vibe — where beer and inspiration flow hand in hand.
Approach
I created a playful character, joyfully drinking and floating on a fountain of beer, fully immersed in their creative flow— emphasizing that the more beer consumed, the more ideas pour out!
The vibrant, playful colour palette reflects UAL’s expressive and high-spirited community, while the bold graphic typeface captures the lively and energetic culture. The pop-art-inspired style adds a crisp, refreshing touch, mirroring the essence of TwoTribes lager.
About the journey
Although my design wasn’t selected as the final choice, the experience gave me valuable insights into the branding process, and I thoroughly enjoyed every step of creating it!
